Corporations will put collectively all types of horrible concepts to get your consideration. However once in a while a type of concepts stumbles on serendipitous brilliance. It is nonetheless absurd however there is a seed of genius in there. Like these “Pie Tops” from Pizza Hut.

On the floor, they appear to be fairly commonplace purple and white sneakers with a Pizza Hut emblem (which is admittedly not that commonplace). However beneath the floor, they are a Bluetooth-enabled pizza machine. By urgent on the tongue as if you are about to pump your kicks, you may order a pizza to wherever the hell you are standing.

The Bluetooth button within the footwear’ tongue connects to the person’s smartphone and locations the order. The sneakers mechanically order a $7.99 giant supreme, however will be set to a unique default order.

PIZZA HUT

ESPN’s Darren Rovell reports there are solely 64 pairs of the footwear. That quantity is smart since the entire thing is a March Insanity promotion geared toward highlighting how straightforward it’s to order pizza from the chain.

Pizza Hut hasn’t mentioned how they’re going to distribute them. However now that you’ve got seen it, does not it really feel like all footwear ought to have a button to mechanically order your favourite meals to wherever you are standing?